JACOB J LOPEZ
CREATIVE DIRECTION
FOR RETAIL, CULTURE
& EXPERIENCE
NEW YORK / CULTURE / RETAIL / EXPERIENCE
SELECTED
COLLABORATIONS
FEATURED WORK
AMERICAN MUSEUM OF NATURAL HISTORY
New York, NY
GUGGENHEIM MUSEUM New York, NY
NETFLIX STRANGER THINGS Las Vegas, NV
THE FRANKLIN INSTITUTE Philadelphia, PA
THE KENNEDY CENTER Washington, D.C.
NATIONAL GALLERY OF ART Washington D.C.
LULULEMON MEN’S SOHO New York, NY
GAYLORD OPRYLAND Nashville, TN
APPROACH
I partner with cultural institutions, brands, and hospitality destinations to create environments people remember. Through creative direction, visual merchandising, and experiential storytelling, I shape spaces that translate identity into atmosphere, commerce, and connection.
From museums and retail to entertainment and hospitality, my work brings together concept, curation, and execution. The goal is always the same: to build physical experiences that feel thoughtful, engaging, and enduring.
ABOUT JACOB
Jacob J Lopez is a New York–based creative leader working across visual merchandising, retail environments, cultural institutions, hospitality, and experiential design. His background in performance and retail informs an approach centered on storytelling, atmosphere, and the way people move through physical space.